It is a Slack channel that displays trends from the past few minutes that are sparking search interests.
The tool analyzes real-time trends from various sources (Twitter or other media) and contrasts them with Google Trends to understand if they are also a search trend.
Statistical calculation that provides a threshold:
If it's above 0.1, it's a topic to write about, and if it's above 0.2, it's a hot trending topic to capitalize on as quickly as possible.
If you are interested in learning more about this tool, schedule a 30-minute interview with our SEO experts for Media.
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