AI tool for publishers
Imagine catching the story before it trends on Google.
Botito is a bot that shows topics from the last few minutes that are sparking search interest and alerts you in Slack, so your newsroom gets there on time.
What it is
An on-call teammate for your newsroom
Botito watches what's happening on social and on other news sites, and separates noise from what people are starting to search for.
Detection
Topics from the last few minutes
Watches what's moving on networks like X and on other news sites, in real time.
Validation
Checked against Google Trends
Compares each topic with Google Trends to see whether it's also growing as a search.
Alert
Straight to Slack
Posts to a Slack channel. No refreshing, no commands to learn.
How it works
Four steps, zero commands
- 01
Listens
Tracks conversations that are starting to grow on social and news sites.
- 02
Cross-checks
Compares each topic with its search interest on Google Trends.
- 03
Scores
A statistical threshold tells a topic worth writing from one to publish right now.
- 04
Alerts
Sends an automatic alert to your Slack channel, ready for the newsroom to decide.
Who it's for
For outlets racing for breaking news
- Digital newsrooms covering current events all day.
- Breaking-news and homepage editors.
- Audience and SEO teams looking for topics with real demand.
- Outlets that already run on Slack.
Free trial
Try Botito free for 14 days
Leave your details and we'll reach out to connect Botito to your newsroom's Slack.
- We connect it to a channel in your Slack.
- No access to your site or CMS needed.
- At the end of the trial we review together whether it helped.
FAQ
What people ask about Botito
Do I need to install anything?
Just Slack. We add Botito to a channel in your workspace and leave it running.
Does Botito tell me what to publish?
It tells you which topics are gaining searches and how strongly. What to cover, and how, is still your newsroom's call.
What happens when the trial ends?
We talk with you to see whether it helped. Botito is part of the Editorial Toolbox in our SEO for media service.
Does it need access to my site?
No. It works with public signals from social media, news sites and Google Trends. It doesn't touch your CMS or accounts.
Keep exploring
Botito is part of something bigger
Every strategy is unique
That's why we tailor every outlet.
Book 30 minutes with our SEO for media team.