GEO: get AI to name you.

No, and it would be a mistake. AI engines choose their sources from content that's already well indexed, well structured and trustworthy, and several of them search the web at the moment they answer. Without a solid SEO foundation, GEO has nothing to stand on. That's why we don't sell it instead of SEO: it's one more layer of the same strategy, with its own measurement.

A GEO agency works to get AI engines such as ChatGPT, Gemini, Perplexity and Google's AI Overviews to mention a brand, cite it as a source and describe it accurately. In practice, it measures what those engines answer to the questions in your category, improves your content and structured data, works on your presence in third-party sources and repeats the measurement every month. Nomadic is an SEO and GEO agency: it does both jobs under a single strategy.

There's no sign-up or payment to appear in answers, and there's no fixed position: either your brand is in the answer or it isn't. According to OpenAI's help center for publishers, any public website can appear in ChatGPT search as long as it doesn't block OpenAI's search crawler, OAI-SearchBot, in robots.txt. From there, three things matter: content that answers the question directly, a clear and consistent description of your brand everywhere, and mentions in the third-party sources ChatGPT consults for your category, such as rankings, comparisons, media and forums.

With the same SEO foundations. Google Search Central states there are no additional requirements or special files to appear in AI Overviews or AI Mode: the page has to be indexed and eligible to be shown in Search with a snippet. What helps is content that answers the question clearly, is trustworthy and is well structured, so Google can use it as a supporting link.

In practice, yes: they're different names for the work of showing up in AI answers. AEO (Answer Engine Optimization) focuses on being the direct answer to a question; GEO and LLMO, on getting generative engines and language models to mention and cite you. “AI SEO” and “ranking in ChatGPT” are the ways people most often search for it.

No, and be wary of anyone who does. No engine discloses how it picks sources, the same question can get different answers depending on the person, their history and the moment, and models are updated often. What we do guarantee is measuring with a fixed set of questions, working on what engines use (content, entity, authority and technical access) and showing you every month what changed.

Your team can and should be part of it: they know the product and the customer and have their hands on the site. What an agency brings is systematic measurement (a set of questions tracked every month across several engines), the experience of seeing what works across many categories at once and the capacity to work on content, entity, technical SEO and authority in parallel. We work with your team, not instead of it.

It depends on your starting point, how competitive your category is and how often engines refresh their sources. What shows first is usually what's most controllable: AI describing your brand accurately and your site being cited for questions where you were already relevant. Winning mentions in questions where competitors are named today takes longer, because it also depends on third-party sources.

You don't need to replace them. We can join for the GEO front only, share data with your current agency and agree on who does what so work isn't duplicated. If you're considering a switch, the diagnosis shows your AI starting point before you decide.

You can request our free diagnosis: we check what the main engines answer about your category and send you the results. A manual test is a useful reference, but answers vary by person, history and timing, so we measure with a fixed set of questions.

It depends on your business, but if you want to appear in answers, the crawlers those engines use to look up information need to be able to read your site. Not all crawlers are the same: OpenAI separates OAI-SearchBot, which powers ChatGPT search, from GPTBot, which collects content to train models; and at Google, blocking Google-Extended limits how your content is used in Gemini but doesn't remove you from Search or AI Overviews. We review your setup crawler by crawler, so you can decide with full information.

Ask for three things before signing: your starting point measured on a fixed set of real questions from your category, a clear explanation of what will change on and off your site (content, structured data, crawler access and third-party sources), and monthly reporting on those same questions. Be wary of anyone who guarantees a spot in an answer or a fixed timeline, and of anyone selling GEO without SEO.

Some platforms already show or are testing ad formats, but they're labeled as ads and kept separate from the answer. The organic mention inside the answer can't be bought: it's earned with content, entity and authority.