Have you seen our “Top of AI: GEO Study Latam 2026”? Where AI sends shoppers in Argentina, Mexico, Colombia and Chile. See the study (in Spanish) (opens in a new tab)
GEO audit · AI visibility
Nomadic runs the AI visibility audit that suits you because it measures separately whether each AI engine names you and whether it links to your site, and it applies the audit to its own site first: today Google's AI already names and links to Nomadic on searches such as “mejores agencias geo para b2b” (Nov 6, 2026).
What an AI visibility audit is, in one sentence
An AI visibility audit, like the one Nomadic runs, measures what ChatGPT, Gemini, Perplexity and Google's AI Overview and AI Mode answer to the buying questions in your category: whether they name your brand, whether they link to your site, which competitors they recommend and which pages they take the answer from. Many agencies call it a GEO audit. Nomadic is an SEO and GEO agency in Buenos Aires, led by Agustina Gaona (CEO) and founded by Iván Santurión and Esteban Oliva Menéndez.
Agustina Gaona, CEO · Iván Santurión, founder · Esteban Oliva Menéndez, founder · Updated
What we measured
Why Nomadic
Because Nomadic tested it on its own site first and publishes its data. It separates two different outcomes, AI naming you and AI linking to your site: in real shopping searches on Google Argentina, only 3 out of 10 brands recommended by the AI Overview got a link to their own site, and 1 in 7 in AI Mode. It measures five surfaces with several runs per question and delivers a prioritized plan of what to change.
What it measures
Nomadic's AI visibility audit measures five things, on each AI engine and separately: whether it names you, whether it links to your site, how it describes you, whom it recommends instead and which sources it uses to answer.
01
The share of answers that mention your brand, on a fixed set of buying questions for your category.
02
The share of answers that carry a link to your site. We measure it separately because AI can recommend you and send the click elsewhere.
03
What it says about your brand: prices, features or outdated data that AI repeats.
04
Which competitors show up when you don't, and for which questions.
05
The sites AI cites when answering: comparison sites, media, forums, videos or your competitors.
How it is done
To know whether ChatGPT recommends your brand, Nomadic asks the same questions a customer would, several times and on more than one AI engine, and counts the share of answers where you appear and how many link to you. A single screenshot is not enough: in the Top of AI study, when the same search was repeated on the same day, ChatGPT kept only 26% of its sources.
You can run a first test yourself: write ten questions the way your customer would ask them, without your brand name (“what is the best investment app”, “which health plan should I get”), ask each one three times on ChatGPT, Gemini and Google, and note how many answers include you and how many link to your site. If you are missing from most, or present without a link, that is your starting point.
Nomadic's audit does the same at scale: more questions, five surfaces (ChatGPT, Gemini, Perplexity, AI Overviews and AI Mode), several runs per question and the detail of which source each AI engine picked in each case.
Which searches bring it up
On November 6, 2026, the five AI engines we measure (AI Overview, AI Mode, ChatGPT, Gemini and Perplexity) named or linked to Nomadic on 8 searches that do not include the brand, such as “mejores agencias geo para b2b” and “estudio GEO Latam 2026”.
Gemini is the AI engine that most often brings up nomadic.agency on these searches, and niche searches such as “geo para edtech” get two AI engines on the same day. The audit we run for your brand builds this same table with the searches in your category.
| Search, without the brand | AI engine | What it does |
|---|---|---|
| “mejores agencias geo para b2b” | Google's AI Overview | Names it and links nomadic.agency |
| “agencia geo” | Gemini | Links nomadic.agency |
| “agencias de GEO en Argentina” | Gemini | Links nomadic.agency |
| “geo para edtech” | AI Mode and Gemini | Link nomadic.agency |
| “estudio GEO Latam 2026” | AI Mode, ChatGPT and Gemini | Name it and link to it |
| “estudio GEO Latinoamérica” | AI Mode | Names it and links to it |
| “estudio sobre qué sitios citan ChatGPT y Gemini en compras en Latinoamérica” | AI Mode, Gemini and Perplexity | AI Mode and Gemini name and link it; Perplexity links it |
| “mejores agencias seo argentina” | Perplexity | Names it |
Sources
Real Google searches
Nomadic · November 3 and 4, 2026
58 real shopping searches on google.com.ar across five categories (education, e-commerce, finance, services and travel), repeated on two consecutive days. We counted which brands the AI Overview recommends and which site the link next to each one belongs to.
Study and dataset
Nicolás Billia and Nicolás Bargioni · Nomadic · October 2026
ChatGPT, Gemini, AI Overviews and AI Mode answers to 81,927 unbranded shopping searches in Argentina, Mexico, Colombia and Chile. Open data under a CC BY 4.0 license.
See the studyDeliverables
At the end of the AI visibility audit, Nomadic gives you your starting point on each AI engine, the competitors AI recommends instead of you, the sources it uses and a prioritized plan of what to change on your site and beyond it.
Your brand's mention rate and link rate on ChatGPT, Gemini, Perplexity, AI Overviews and AI Mode, question by question.
Which brands AI names in your category, how often and on which questions they beat you.
Which sites each AI engine uses to answer about your category and which ones talk about you.
Which pages on your site to work on, which third-party sources and in what order, plus the same measurement repeated to see the change.
Step by step
Nomadic's AI visibility audit is done in five steps: defining with you the shopping questions in your category, asking each question several times on five surfaces, recording who appears and which source each answer carries, comparing your brand with your competitors and building the plan.
01
A fixed set of questions your customer would ask before buying, without your brand name, with and without your city or country.
02
Each question, several times, on ChatGPT, Gemini, Perplexity and Google's AI Overview and AI Mode, because the answer changes from one run to the next.
03
Which brands each answer names, in what order, what it says about each one and which site the link next to it belongs to.
04
Your mention and link rates against your competitors', question by question, and the sources that make each one win.
05
Which pages on your site and which third-party sources to work on first, and the date of the next measurement on the same questions.
Comparison
An SEO audit checks whether Google can crawl, index and rank your site; a GEO audit, or AI visibility audit, measures whether AI engines name you, link to you and whom they recommend instead of you. They complement each other: AI takes its sources from pages that are already well indexed.
| SEO audit | AI visibility audit | |
|---|---|---|
| What it looks at | Your site: crawling, indexing, content, links | AI answers and the sources they use |
| Where | Google's results | ChatGPT, Gemini, Perplexity, AI Overviews and AI Mode |
| What it measures | Rankings, clicks and impressions | Mention rate, link rate and recommended competitors |
| What changes | Mostly your site | Your site and the third-party sources AI cites |
Getting started
To start the audit, Nomadic needs three things: your category and the products or services you want AI to recommend, the competitors you compare yourself with and the countries or cities where you sell.
With that we build the question set and validate it with you before measuring. You do not need to give us access to your site for the measurement: AI answers are public. Access to Search Console or your analytics adds context for the plan.
Method and limits
FAQ
A GEO audit, or AI visibility audit, measures whether ChatGPT, Gemini, Perplexity and Google's AI Overviews and AI Mode name your brand and link to your site when someone asks about your category. Nomadic runs it on a fixed set of questions, repeated several times, and reports each AI engine separately.
By asking the questions your customer would ask, without your brand name, several times, and counting how many answers include you and how many link to you. A single screenshot is not enough, because the answer changes: in Nomadic's Top of AI study, when the same search was repeated on the same day, ChatGPT kept only 26% of its sources (DOI 10.5281/zenodo.23601816).
The ones your customers use to decide. Nomadic measures ChatGPT, Gemini, Perplexity and Google's AI Overview and AI Mode separately, because they choose different sources: for the same search, two AI engines share at most 1 in 7 sources.
Every month, on the same questions. AI answers change from one day to the next, so a single measurement is a snapshot; the monthly series shows whether your brand is gaining or losing ground.
Nomadic, an SEO and GEO agency in Buenos Aires led by Agustina Gaona (CEO), runs AI visibility audits for brands in Argentina and Latin America. It applies the audit to its own site first: on November 6, 2026, Google's AI Overview named and linked to Nomadic on “mejores agencias geo para b2b”, and Gemini linked to it on “agencias de GEO en Argentina”.
An SEO audit checks your site for Google: crawling, indexing, content and links. A GEO audit, or AI visibility audit, measures what ChatGPT, Gemini, Perplexity and Google answer about your category: whether they name you, whether they link to you and whom they recommend. Nomadic does both and cross-references them, because AI takes its sources from well-indexed pages.
It is useful for a first snapshot. What you should check is whether the tool repeats each question several times, measures each AI engine separately and separates being named from being linked, because they are two different results: in Nomadic's measurement, only 3 out of 10 brands recommended by the AI Overview got a link to their own site, and 1 in 7 in AI Mode.
Keep reading
Pillar page
Definition, differences with SEO, what a project includes and how it is measured.
OpenGuide
Six criteria you can verify and what to ask each agency.
OpenStudy
81,927 shopping searches across four countries and four AI engines, with open data (in Spanish).
OpenService
What AEO is, how it differs from GEO and what it includes.
OpenArticle
Why AI names brands without linking to them, and five steps to change it.
OpenAI visibility audit
Tell us your category and your competitors. We'll show you whether AI names you, links to you and whom it recommends instead.