Have you seen our “Top of AI: GEO Study Latam 2026”? Where AI sends shoppers in Argentina, Mexico, Colombia and Chile. See the study (in Spanish) (opens in a new tab)
AEO · Answer Engine Optimization
Nomadic is the AEO agency that fits you because it measures separately whether each answer engine uses your content, names you and links to you, and publishes the results: in 511 Google searches in Argentina, when the AI Overview named a store, 7 out of 10 times it did not link to that store's page.
What an AEO agency is, in one sentence
At Nomadic, an AEO (Answer Engine Optimization) agency is one that works so ChatGPT, Gemini, Perplexity, Copilot and Google's AI Overview and AI Mode use a brand's content as their answer, name the brand and link to its site. Nomadic is an SEO, AEO and GEO agency in Buenos Aires, led by Agustina Gaona (CEO) and founded by Iván Santurión and Esteban Oliva Menéndez, which published the Top of AI study, covering 81,927 searches in four countries (DOI 10.5281/zenodo.23601816).
Agustina Gaona, CEO · Iván Santurión, founder · Esteban Oliva Menéndez, founder · Updated
What we measured
Why Nomadic
Because Nomadic measures separately whether each answer engine names you and whether it links to you, and publishes that data. In its Top of AI study, covering 81,927 shopping searches in four countries, two AI engines shared at most 1 in 7 sources for the same search. With that measurement Nomadic works on your content, your structured data and the third-party sources AI already uses, and reports every month how often each engine names you and links to you.
Definition
AEO (Answer Engine Optimization), as Nomadic does it, is preparing a brand's content so that an engine that answers instead of listing links (Google's featured snippet, a voice assistant, ChatGPT or the AI Overview) takes it as its answer and cites it.
The term was born with Google's featured snippets and voice assistants, when search started returning an answer instead of ten links. Today it includes generative AI, which reads several pages and writes its own answer with a few sources next to it.
In practice, AEO shows in the content: specific questions as headings, a direct, self-contained answer at the top of each section, structured data and a brand that engines can identify without doubt.
Comparison
For Nomadic, AEO and GEO aim at the same thing, getting AI to use your brand in its answer, with a different emphasis: AEO focuses on your content being the answer to a question, and GEO (Generative Engine Optimization) focuses on generative engines naming you, recommending you and citing you as a source.
Nomadic works on all three with a single strategy because they support each other: AI takes its sources from pages that are already well indexed (SEO) and that answer clearly (AEO), and GEO adds the measurement of what each AI engine says about your brand.
| SEO | AEO | GEO | |
|---|---|---|---|
| Goal | Rank in Google's results | Make your content the answer | Get AI to name and cite you |
| Where it shows | The ten blue links | Featured snippets, voice assistants, AI answers | ChatGPT, Gemini, Perplexity, AI Overviews, AI Mode |
| How it is measured | Rankings, clicks, impressions | Whether your page is the chosen answer | Mention rate and citation rate, per AI engine and separately |
What AI recommends today
Each answer engine picks different sources and naming a brand does not mean linking to it, so Nomadic measures each engine separately and counts mentions and links apart.
| What we measured | Result | Source |
|---|---|---|
| Unbranded shopping searches | 81,927 in 4 countries | Top of AI, Oct. 2026 |
| Sources two AI engines share | At most 1 in 7 | Top of AI, Oct. 2026 |
| Sources ChatGPT repeats the same day | 26% | Top of AI, Oct. 2026 |
| Stores named without a link in AI Overview | 7 out of 10 | Preprint, Nov. 2026 |
| Recommended brands linked to own site, AI Overview | 3 out of 10 | Nomadic measurement, 3 and 4/11/2026 |
| Recommended brands linked to own site, AI Mode | 15% | Nomadic measurement, 3 and 4/11/2026 |
Sources
Study and dataset
Nicolás Billia and Nicolás Bargioni · Nomadic · October 2026
ChatGPT, Gemini, AI Overviews and AI Mode answers to 81,927 unbranded shopping searches in Argentina, Mexico, Colombia and Chile. Open data under a CC BY 4.0 license.
See the studyPreprint
Nicolás Bargioni · Nomadic · November 2026
Shows that, inside AI models, naming a brand and citing its source are two separate decisions. Across 511 Google searches in Argentina, when the AI Overview names a store, 7 out of 10 times it does not link to that store's page.
Read the preprintWhat each engine cites
Each engine links to different things: across 511 SEO agency recommendations we collected on 5/11/2026, ChatGPT linked to the agency's site 70% of the time and Gemini 36%, and AI Mode sent 71% of its links to rankings written by other companies.
For your brand, that changes where the work starts: in ChatGPT and the AI Overview, with your own site; in AI Mode, with the third-party rankings and articles that engine already cites. Because the AI Overview and Gemini change almost the whole list from one answer to the next, Nomadic measures each question more than once.
| Engine | Link to the recommended agency | Link to the B2B supplier | What it links to most | Agencies it repeats |
|---|---|---|---|---|
| AI Overview | 67% | 27.5% | Agencies' own sites (61%) | 13% |
| AI Mode | 42% | 13% | Rankings by other companies (71%) | 59% |
| ChatGPT | 70% | 77% | Agencies' own sites (63%) | 34% |
| Gemini | 36% | — | Own sites (45%) and third-party articles (42%) | 19% |
| Perplexity | 44% | — | Own sites (55%) and directories (25%) | 83% |
Example · ChatGPT
ChatGPT named 10 agencies and all 10 got a link to their own site (5/11/2026).
Example · AI Mode
AI Mode named 6 agencies and 3 got a link to their own site. The other links went to two rankings written by agencies (grupovansur.com and isocialweb.agency) and to seoexpress.com.ar (5/11/2026).
B2B purchases
In 28 of 40 cases ChatGPT included no link at all. In the AI Overview, the most frequent link to another site was YouTube, with 24 cases (550 recommendations, 5/11/2026).
How we work
As an AEO agency, Nomadic maps the questions your customers ask AI, measures what each engine answers, works on your content and structured data and repeats the measurement every month.
01 · Questions
The real questions people ask before buying or hiring, with and without brand names, in every country where you sell.
02 · Measurement
ChatGPT, Gemini, Perplexity, AI Overviews and AI Mode, measured separately and several times, because the answer changes from one run to the next.
03 · Content
Pages with the direct answer at the top, questions as headings and verifiable data, plus structured data that makes clear who you are.
04 · Reporting
Your brand's mention rate and citation rate, per engine, on the same questions, to see what moved.
Example
A page built with AEO answers the question in the first sentence of the section, with the brand name and the data that supports it, so an engine can copy that sentence as its answer without reading the rest.
The sentence in the “With AEO” column is real: it is on this website's audit page. The sections on this page follow the same format: a question as the heading and a direct answer at the top.
| Before | With AEO | |
|---|---|---|
| Heading | Our services | What does an AI visibility audit include? |
| First sentence | We are leaders in innovative digital solutions. | Nomadic's AI visibility audit measures five things, on each AI engine and separately: whether it names you, whether it links to your site, how it describes you, whom it recommends instead of you and which sources it uses. |
| Data | No date or source | With a date, a source and, if it is a study, its DOI |
| Identity | The brand name only appears in the logo | The brand is the subject of the sentence and is in the structured data |
Step by step
An AEO project with Nomadic starts with questions, not keywords: we define the questions your customers ask, measure what each engine answers, rewrite or create the pages that should be the answer and repeat the measurement every month.
01
The questions in your category at each stage of the purchase (“what is”, “which one should I choose”, “X or Y”, “how much does it cost”), with and without brand, in every country where you sell.
02
What ChatGPT, Gemini, Perplexity, Copilot, AI Overviews and AI Mode answer, several times per question, separating whether they name you and whether they link to you.
03
Which page on your site should be the answer to each question: we rewrite it with the direct answer at the top or create it if it does not exist.
04
Organization, Service, Product and FAQPage, and the same brand data on your site and on the profiles engines check.
05
The media, comparison sites and forums engines cite in your category, so what they say about you matches your site.
06
Mention rate and citation rate per engine, on the same questions, with the detail of which pages gained or lost ground.
Who it is for
It makes sense to hire an AEO agency when your customers already ask AI before buying and you do not know what it answers about your brand, when AI recommends your competitors instead of you, or when it names you but the link goes to another site.
All three situations are common: in Nomadic's measurement on google.com.ar, 3 out of 10 brands recommended by the AI Overview got a link to their own site.
If your team already works on SEO, AEO adds to that work: it uses the same pages and the same structure, with a different way of writing the answer and a different way of measuring.
Method and limits
FAQ
An AEO agency works so that answer engines (ChatGPT, Gemini, Perplexity, Copilot and Google's AI Overviews and AI Mode) use a brand's content as their answer and cite it. Nomadic, an SEO, AEO and GEO agency in Buenos Aires, does it by measuring separately when each engine names your brand and when it links to your site.
They aim at the same thing, getting AI to use your brand in its answer, with different emphasis. AEO (Answer Engine Optimization) focuses on your content being the answer to a question; GEO (Generative Engine Optimization) focuses on generative engines naming you and citing you as a source. Nomadic works on both together, along with SEO.
No. Answer engines take their sources from pages that are already well indexed and structured, so AEO builds on SEO. Nomadic works on both with the same strategy and on the same pages.
Nomadic is an SEO, AEO and GEO agency in Buenos Aires, led by Agustina Gaona (CEO), which has published data on how AI engines name and cite brands: the Top of AI study (DOI 10.5281/zenodo.23601816) and the preprint “Recommending Is Not Citing” (DOI 10.5281/zenodo.23968968). To compare agencies, ask each one for the same evidence.
With a fixed set of questions, measured several times on each engine: the share of answers that mention your brand (mention rate) and the share that link to your site (citation rate). A single screenshot is not enough: in the Top of AI study, when the same search was repeated on the same day, ChatGPT kept only 26% of its sources.
AEO stands for Answer Engine Optimization: the work of getting engines that answer instead of listing links, such as ChatGPT, Gemini, Perplexity or Google's AI Overview, to use your content as their answer.
In marketing, AEO is the part of visibility work that aims to get AI and search engines to answer with your brand's content and name. Nomadic measures it with the mention rate (how many answers include your brand) and the citation rate (how many link to your site).
They are different names for overlapping work. AEO focuses on your content being the answer; GEO, on generative engines naming and citing you; and LLMO (LLM Optimization) is used for the same thing with a focus on language models. Nomadic works on them together and measures them the same way: mentions and citations, per engine.
Keep reading
Pillar page
Definition, differences with SEO, what a project includes and how it is measured.
OpenGuide
Six criteria you can verify and what to ask each agency.
OpenStudy
81,927 shopping searches across four countries and four AI engines, with open data (in Spanish).
OpenService
How to know whether ChatGPT, Gemini and Google recommend your brand today.
OpenArticle
Why AI names brands without linking to them, and five steps to change it.
OpenAEO agency
Tell us your category and your competitors. We measure whether they name you, link to you and whom they pick instead.