SEO & GEO for B2B
Searches that turn into sales meetings.
In B2B, buyers do their research alone before talking to sales. And more and more, they ask AI to build their vendor shortlist. We get your company on that list: on Google and in ChatGPT, Gemini, Perplexity and AI Overviews answers.
In short
What is SEO and GEO for B2B?
It's the work of getting your company to show up when a buyer searches for how to solve a problem, compares vendors or asks an AI for a recommendation. The goal isn't more visits: it's bringing in the right people, halfway through their decision, and turning that into a conversation with your sales team.
What's different in B2B
Your next customer is already evaluating you. Without telling you.
Research
Buyers decide before they call
They research, compare and build a shortlist without talking to anyone. If you're not there at that stage, you show up to a decision that's almost made.
AI
AI builds the shortlist
When someone asks ChatGPT which vendors can solve their problem, the answer names a handful of companies. If you're not one of them, you don't exist in that conversation.
Intent
Traffic that doesn't convert
Ranking for generic terms brings visits that will never book a meeting. We prioritize the searches of people who already have the problem and a budget.
Stakeholders
The searcher isn't the signer
Technical, financial and operational roles weigh in on the same purchase. Each asks different questions, and each needs to find answers on your site.
What we do
SEO and GEO built for the B2B buying cycle
We work where the purchase gets decided: searching for the problem, comparing options and final validation.
Demand
High-intent searches
We map what buyers search for once the problem is clear: solutions by industry, alternatives, pricing, integrations. That's where we put the priority.
Content
Evaluation content
Solution pages, use cases by industry, implementation guides: what buyers need to defend their choice inside their company.
Comparisons
Comparisons and alternatives
Comparison pages against your competitors, written with judgment and no cheap shots. Buyers look for this format, and AI engines often use it as a source.
GEO
Presence in AI answers
We check what engines answer when someone asks for vendors in your category, and work the content and signals they use to choose who to name.
Technical
Technical SEO for corporate sites
Architecture, indexing, country and language versions, speed. So Google and AI crawlers can read your site without friction.
Authority
Authority and mentions
Trade media, industry directories, reviews and comparison sites: the third-party sources that matter when AI decides who to recommend.
GEO for B2B
When buyers ask AI for vendors, does it name you?
Every month we track the questions your buyers ask ChatGPT, Gemini, Perplexity and AI Overviews: whether you're mentioned, how you're described and next to which competitors.
How we approach GEOQuestions we track, for example
- Which [your category] vendors are best for mid-size companies?
- Alternatives to [your competitor] in Latin America
- How much does it cost to implement [your solution]?
- [Your brand] vs. [competitor]: which one should I pick?
What's included
What you get
- Map of searches and questions by buying stage
- Technical audit of your site and how AI crawlers read it
- Plan for evaluation content and comparison pages
- AI visibility diagnosis against your competitors
- Structured data for your organization, products and services
- Monthly report on rankings, conversions and AI mentions
How we work
From first diagnosis to sales meeting
- 01
We listen to sales first
Your offer, your ideal customer and why deals are won and lost. What each role in the buying committee searches for and which vendors AI recommends in your category today.
- 02
We rank by closeness to purchase
First, the searches and questions of people who already have the problem and a budget: solutions by industry, alternatives, integrations, comparisons. Volume comes later.
- 03
We get you on the shortlist
Evaluation content, comparison pages, technical SEO and presence in the media, directories and reviews AI checks to recommend vendors. Side by side with marketing and sales.
- 04
We measure in the pipeline, not in visits
Demo and meeting requests, connected to your CRM when possible, plus AI mentions against your competitors. We adjust every month based on what the pipeline says.
Keep exploring
Other services
GEO
GEO: get AI to name you
What it is, how it differs from SEO and how we measure your visibility in AI engines.
See serviceEducation
SEO & GEO for education
Degrees, programs and student acquisition on Google and in AI.
See serviceE-commerce
SEO & GEO for e-commerce
Categories, product pages and large catalogs, ready to sell.
See serviceResults
What matters, measured.
276k → 925k
annual organic sessions
Security company
+235% between 2020 and 2022, and #1 for its main search, ahead of a marketplace.
+90%
organic clicks
B2B customer-service SaaS
+150% impressions between 2021 and 2022.
Real cases, anonymized to respect each client's confidentiality. Results depend on the starting point and the category.
FAQ
SEO and GEO for B2B: what people ask us
Does SEO work for B2B companies with long sales cycles?
Yes. In B2B, research happens before first contact, on search engines and increasingly in AI assistants. Being present at that stage puts you on the shortlist before the first meeting. It applies to software, professional services, industrial companies and platforms: any business whose customers compare vendors before buying.
If our buyers already ask ChatGPT, should we drop SEO and focus on AI?
No. When AI recommends vendors, it builds the answer from what it finds on the web: your solution pages, comparisons, trade media, directories and reviews. Without a well-indexed site with evaluation content, there's nothing to name you from. And many of your buyers still validate on Google before booking a meeting. We work both fronts with a single strategy.
Do you guarantee AI will recommend us as a vendor?
No. No engine discloses how it chooses who to name, the answer changes depending on how the question is phrased and who asks it, and what your competitors do also matters. What we do is track the same buying questions every month, work on the signals engines use and show you what changed and against whom.
We have a marketing team. Why not let them do it?
Your team knows the product and the customer better than anyone, and we need them close. What an agency adds is specialization: knowing which searches are close to a purchase, how to build a comparison page AI uses as a source, how crawlers read your site and how to measure AI visibility. We work as an extension of marketing, not in parallel.
How do you measure B2B SEO if we don't sell online?
We measure the conversions that matter to sales: contact forms, demo or meeting requests and downloads with company data. When possible, we connect it to your CRM and compare it with what each lead costs you in paid media: the goal is for organic to bring you opportunities at a lower cost. On top of that, we track mentions in AI engines.
Should we publish comparisons with competitors?
Generally, yes. Buyers search for comparisons, and if you don't write them, someone else will. The key is doing it with judgment: verifiable information, who each option is right for, and no badmouthing.
How long until we see results?
It depends on your starting point, how competitive your category is and your publishing pace. Technical fixes and pages answering clearly commercial searches usually show first; meetings coming from organic and AI mentions take longer, because they follow a long buying cycle. In the diagnosis we tell you what to expect and when.
What if we already work with another agency?
We can join without breaking what works. If another agency handles paid, content or the website, we take on a specific front, such as GEO or evaluation pages, and agree on roles in writing. If you're considering a switch, the diagnosis helps you compare approaches with data.
Your next destination
Get found before the first meeting.
Tell us what you sell and who you sell to. We'll tell you where to start.

