brightonSEO San Diego 2026: our eight-part series (in Spanish)

Nicolás Billia, Head of SEO at Nomadic, attended brightonSEO + Hero Conf San Diego in September 2026 and turned his notes into an eight-part series. Each note pairs what speakers presented on stage with data from Nomadic projects, and closes with what to change in practice.

The series is written in Spanish. This page summarizes what each note covers so you can pick the ones that matter to you.

The eight notes

1. How SEO talks to leadership now that AI opened the door — SEO in business language for the C-suite. For CMOs, CEOs and heads of marketing.
2. Does search volume measure demand? Where real demand is — demand that never became a standard keyword: Search Console, sales calls and buyer questions. For B2B and e-commerce marketers.
3. Offsite authority in AI: where your brand needs to be when the engine builds the answer — reviews, listings and communities over links. For brands, PR and SEO teams.
4. AI agents in SEO: where should automation stop? — the limits of automating with agents, including a case that failed despite passing every check. For SEO, content and ops teams.
5. Which page does AI cite? The one that answers up top and backs up its claims — citable format beyond FAQ and schema. For editors, content managers and publishers.
6. Why a slow page drops out of AI answers: technical SEO for bots, with logs — performance, AI crawlers, log analysis and what to ask your developers. For technical SEOs, developers and CTOs.
7. Which sources does AI cite when it talks about your brand? It depends on the vertical and the engine — third-party sources in purchase queries. For e-commerce, brands and PR.
8. How to measure AI's impact on your business: in leads and brand, not ChatGPT traffic — direct traffic, branded search and leads. For CMOs, analysts and leadership.

Want this applied to your brand?

If you'd like to know how your brand shows up in AI answers today, get in touch and we'll tell you where we'd start.