Client · Travel
Technical SEO for Despegar's flights business, focused on internal linking architecture in Argentina, Mexico and Brazil.
- Vertical
- Travel
- Markets
- Argentina, Mexico and Brazil
- Period
- 2026
Despegar
The challenge
A travel site with a very large catalog of pages (destinations, routes, airlines) across several markets. The question: how does its internal linking distribute authority, and which pages should be prioritized so Google crawls and indexes what matters most to the business.
Argentina, Mexico and Brazil
What we did
Cross-referenced diagnosis
Googlebot logs, Search Console, traffic and conversion, read together.
Internal linking architecture
A contextual link matrix prioritized by business value.
Page-type templates
Destination hubs, origin–destination routes, airline–destination pages and rankings.
URL prioritization
What to keep, what to optimize and what to remove from the index.
Crawl budget
Spotting sections that were eating crawl budget, and robots.txt adjustments.
2026
How we work together
- Diagnosis and design, with deliverables ready for product and engineering teams to implement market by market.
- Ongoing follow-up through regular reports.
Nomadic
Related services
Topics
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Other results, anonymized
Cases from other clients in the same vertical. None of them is Despegar.
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Real cases, anonymized to respect each client's confidentiality. Results depend on the starting point and the category.
Other clients
For confidentiality, we don't publish figures for any named client.
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