Client · Media and entertainment
We support the Disney group in Latin America and Brazil with SEO and content for sites of brands such as Disney, Star and National Geographic.
- Vertical
- Media and entertainment
- Markets
- Latin America and Brazil
- Period
- Since 2021
The Walt Disney Company
The challenge
Global brand sites that needed organic relevance in local markets, in Spanish and Portuguese: showing up on surfaces like Google Discover and building topical authority (for example, on the environment for National Geographic).
Latin America and Brazil
What we did
Editorial SEO and Discover
Strategy so each brand's content reaches Search and Google Discover.
Evergreen content and short formats
Pieces that last, plus short stories built for in-the-moment demand.
Translation and adaptation
Content adapted for Latin America and Brazil.
SEO and branded content
Brand content that also works for search.
Audience research
What each audience searches for and reads, to decide what to produce.
Since 2021
How we work together
- A long-term relationship, since 2021.
- Nomadic's SEO and content teams working alongside the group's teams in the region.
Nomadic
Related services
Topics
Cases in this vertical
Other results, anonymized
Cases from other clients in the same vertical. None of them is The Walt Disney Company.
9M → 33M
clicks from Google Discover
General-interest publisher, LATAM
Editorial strategy for Discover, sustained since February 2022.
+200%
average daily clicks
General-interest publisher, Mexico
Recovery after four core updates, with no new penalties.
#1
in Comscore sports ranking
Sports publisher, Argentina
Ahead of the country's two biggest sports outlets; started with editorial work only.
Real cases, anonymized to respect each client's confidentiality. Results depend on the starting point and the category.
Other clients
For confidentiality, we don't publish figures for any named client.
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