Market Behavior
Analysis

What is it used for?

This tool helps us gain insights into Google's SERP results over a defined timeframe, their frequency, and their relevance to customizable keywor

How it Works?

At regular intervals (modifiable for frequency), this tool captures a real-time 'snapshot' of Google's search results for pre-selected keywords. It offers filtering options such as top stories, organic listings, CPC ads, and videos. The captured data is presented and visualized within Google's Looker Studio, formerly known as Data Studio.

What results do we see?

This tool reveals the media sources that had the highest visibility for specific keywords within a selected timeframe. It enables us to assess our performance in a particular coverage or news article. In the settings, we can establish keyword clusters or campaigns to enhance filters within the DS (Data Studio).