Market Behavior
behavior on Discover

What is it used for?

This tool allows for the analysis of our headlines, helping us identify which word types (adjectives, nouns, verbs) yield a better CTR and, consequently, enhance overall effectiveness.

How it Works?

Every word in the headlines is monitored according to its linguistic category, and the article's clicks and impressions are assigned to it based on that title.

What results do we see?

Charts that provide insights into the potential effectiveness of certain words in our headlines, based on the number of articles in which they are used (Clicks, CTR, Impressions).